MUSA-INT: Multicriteria customer satisfaction analysis with interacting criteria
نویسندگان
چکیده
منابع مشابه
MUSA-INT: Multicriteria customer satisfaction analysis with interacting criteria
We are considering the problem of measuring and analyzing customer satisfaction concerning a product or a service evaluated on multiple criteria. The proposed methodology generalizes the MUSA (MUlticriteria Satisfaction Analysis) method. MUSA is a preference disaggregation method that, following the principle of ordinal regression analysis, finds an additive utility function representing both t...
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ژورنال
عنوان ژورنال: Omega
سال: 2014
ISSN: 0305-0483
DOI: 10.1016/j.omega.2013.05.006